By Samantha Dewitt Aug 10, 2022

You want your business to grow and continue growing day after day, month after month, year after year. You want to create a business that’s going to be successful in the long run. And one of the biggest ways that’s going to happen is through web conversions.

But how do you become one of the top converting websites?

What is Web Conversion?

When we talk about high converting websites and conversion rates, we’re talking about the percentage of people who visit your website and then do something. That might be clicking to a new page, signing up for your email list, purchasing a product, or anything else that you want them to do.

You get to set what you’re ‘converting’ them to. The key is to get them to take that action, which requires you to make sure that they want to take that action when they visit your webpage. It means you need to pay attention to the conversion optimization process to create a page that makes your visitors want to stay there and proceed on your site.

But just what are high converting websites? How do you know if you’re in that category?

Well, in general, if you get your sales conversion rate between 2% and 5% you’re doing a pretty good job. That means for every 100 people who visit your page, you’d like to see at least 2-5 of them make a purchase.

If you want to be one of the best and get the top B2B conversion rates, you’ll need to get that number over 5%. That’s because top B2B website conversion rates, those who are in the top tier, have conversions of 11.45% or even more. That means they’re getting sales from 11 out of 100 people visiting their site.

Conversion Best Practices That Work

diagram for high converting website doing business

When it comes to setting your B2B website benchmarks and deciding on an action plan for how to increase lead conversion rate, it’s important to know some of the best practices of high converting websites. Of course, it’s also important to know that best practices change over time, they don’t work in every niche, and they are always to be taken with a grain of salt (meaning there is some tweaking involved for everyone). But here are a few things to take into consideration for high converting websites:

  1. Test. Test. Test. Don’t just set up your website and your sales page and assume that you’re done. You need to test the things that you’re doing. And if they work, test them again. If they don’t work, test them again. In short, keep testing regularly and keep making changes.

  2. Set goals. You need to have goals when it comes to your conversion rates. How will you know whether you were successful in your plan to increase mobile conversions unless you have a goal? A set percentage that you’re looking to hit when it comes to conversions is important – but make sure it’s realistic.

  3. Use CTAs. CTAs, or Call-To-Actions, are extremely important. You can’t just put your page out there and expect people to buy. You need to ENCOURAGE them to buy. You need to actually put the words ‘click here to learn more’ or ‘click here to buy now’ onto your page for people to do just that. Otherwise they may read your information and go elsewhere.

  4. Place your CTAs properly. It’s not just about having those CTAs either. You need to have them in the right locations. That means putting them in the upper portion of your page. At the bottom of your page. In the middle of your page … pretty much everywhere. Viewers should be able to see one CTA before they scroll on your page. But they should also see it throughout longer pieces of text and at the bottom, so they don’t have to scroll all the way back up to take action. The goal is to make it as easy as possible for a user to take the next step. Any obstacle that comes between your customer and the ease of them taking the next step means they may leave your site without doing so.

  5. Include Social Proof. People want to know that they’re not the first ones to buy from you. They want to know that they are getting in on something that’s going to be good and that will actually answer their needs.

  6. Make it easy. Making it easy to buy or to sign up for your email list or to do whatever it is that you want your visitors to do is instrumental. The easier it is for them, the more likely they are to do it. If they have to fill out a lot of forms or questions they might bail out at the last minute and that is definitely not what you want to happen when you’re so close.

  7. Know your customers. You need to get to know your customers as much as possible. If you do, you’ll be able to understand what it is that they really want or need from you and your product. Then, you do everything you can to provide exactly what they’re looking for, making it as simple for them as possible. This will help convert those visitors into paying customers a whole lot faster.

  8. Include a live chat service on your site. This one may not seem like it has anything to do with average B2B website sales conversion rate but it’s actually extremely important. Being able to talk to a real person when they have a question – and being able to get that question answered – quickly makes people more likely to take action.

Live Chat Makes a Difference

managed live chat customer service

How many times have you visited a website and had what you thought was a simple question but couldn’t find the answer? You may have spent a little bit of time searching the website for your answer. And then you decided to ask for help, right? But when you did, you probably got a bot.

You got a system that could only answer certain preset questions and otherwise referred you to the email address or the phone number to contact someone else for additional questions. But that wasn’t what you really wanted. And so you may have continued. But chances are you decided to go somewhere else.

That’s definitely not what you want for your business. You want people who are on your page to get the help they need – right away – so that they stay on your site and convert. That’s where managed live chat really becomes important. And your chat support services could change your low conversion rate in no time. That’s what the high converting websites are doing.

What You Get with Managed Webchat

When it comes to managed live chat customer service, you get a team of real people waiting to answer questions that your customers and potential customers may have. But it’s not just about having someone there. It’s about the responses that you get. That’s the Chat with Humans difference.

Chat with Humans is the key to getting your business on the list of high converting websites. That’s because our services are top notch and we accomplish that by using only the best of the best people on our team. We know your business is important to you, and that’s why it’s important to us.

At Chat with Humans, you’re going to get a team that’s dedicated to only a few clients at a time. That way, we can guarantee fast response times for all of your visitors. After all, no one wants to wait around to get an answer from a chat, right? That’s the whole reason for using a chat function.

Also, we offer trained agents who know how to communicate with your clients in a way that makes them feel even better about your business and what you have to offer. They’re also industry experts, so when your customers have a question, our managed live chat support professionals can actually answer those questions competently, with all the information at their fingertips.

What’s even better for you is that our managed live chat pricing is based on results. We don’t charge you monthly fees; you actually only pay for the qualified leads that you get from our webchat services. That way, you know that we’re actually getting the job done for you and helping you get leads that are ready to convert.

The websites that convert know what they’re doing when they hire a live chat service, and so could you. They know that managed live chat online gets up to 82% more conversions, and that is a slice of the pie that you absolutely need to get in on too. So make sure that you’re doing everything you can to attract the customers you need.

What You Need to Know

You and your business deserve to be successful. But in order to be successful you need to make sure that you’re turning visitors to your website into paying customers. Creating a high quality product that people want (or need) is the first step. But it’s also important that you provide the level of service and care that your customers expect. That way, you can put yourself just a little ahead of the competition.

You can be one of the high converting websites. It just takes attention to detail, care about your customers, and managed live chat services to help you.

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